WPP Microsoft Executive Rose Names as CEO in a shift

The company said in a statement on Thursday that Rose, 59, will take over the role that leads the ads set on the first of September. Rose is currently working on the CEO of Operations at Microsoft Global Enterprise Business, and has previously played roles leading the company in Western Europe and the United Kingdom.

This announcement comes a day after the WPP shares have reached its lowest level after 16 years after the company Lower her outlook for the whole year. The media company deals with a contraction in advertising spending and recently lost a series of contracts for competitors, including A $ 1.7 billion account For the owner of M & MS and Snickers Mars Inc. , Which has moved to a long competition.

WPP shares increased by 2.3 % at 9:03 am in London. The shares decreased about 47 % for this year.

“Although Rose lacks the leadership experience facing the stock market, she should be aware of the work, given that she has been in the board of directors since 2019,” said Aarine Checkri, Harrevs Lansdawon stock analyst, said that Rose lacks the leadership experience facing the stock market, but she must be aware of the work, given that she has been in the board of directors since 2019, ” “You will need to hit the Earth if you want to break customers’ losses and transfer WPP performance. “

In WPP, you will need to lead the company’s transformation as the industry shakes through emerging technologies such as artificial intelligence. It will be based in London and New York.

Artificial intelligence changes the way the advertising industry operates, including how to buy, buy and target campaigns. Agencies can obtain a competitive advantage if they can successfully adapt their teams and capabilities to the era of artificial intelligence, and many of them plowed hundreds of millions of dollars in emerging technology. But the low spending of the customer weighs on the sector. There are concerns about improving advertising tools created from artificial intelligence, which will be difficult for agencies like WPP to justify their fees. PubLicis competing with WPP clients after years of investment in consulting and data companies.

Rose was on the WPP board since 2019 and previously worked for the Walt Disney, Virgin Media and Vodafone, before joining Microsoft in 2016, according to her LinkedIn profile. It brings experience from Microsoft in helping adult companies – such as Legue League and Holland America Line – to convert their business with digital technology and AI.

“Cindy has supported the digital transformation of large institutions all over the world, including embracing artificial intelligence to create new customer experiences, business models and revenue flows,” WPP, President of WPP, said in the statement.

Once the world’s largest advertising agency in the world, WPP works on ways to revive growth and simplify its operations. The British advertising company had restructured from the previously stable brands to save costs and announced a plan to spend hundreds of millions of pounds on new technologies, including building artificial intelligence capabilities.

Reading was the CEO for seven years and was with WPP for more than 30 years. He said in the statement that he was previously Martin Sorle, after the WPP founder was expelled in 2018. Reading will remain to help move until the end of the year.