The Boomer campaign strategy in Cuomo does not match the new Mamdani approach

Win by giving it cold.

mayor The primary winner Zahran Mamdani rose popular with the younger voters, as he criticized comedians and influential people outside the previous touch. Andrew Como says Democratic observers.

They said that the 33-year-old socialist status-which is reinforced by the social content that was brilliantly produced-was exploited in the spirit of humor from the generation of the millennium and General Z, which makes the 67-year-old Komo strategy seem to be something from the history book.

“We really need video It was published to Instagram alongside Mamdani the day before the preliminary elections.

“I cannot listen to Andrew Como again,” Moulin, who donated Mamdani’s campaign, told his 213,000 followers in a video clip.

while Mamdani’s primary victory last month It seems that he did not come out of any place for some, it was not to 20 to 30 years across the five town.

Almost every major survey expected a fairly easy victory in Como-but they clearly neglected to capture the huge digital range in Mamdani.

Mullen’s post was one of the many rollers and videos Tiktok from the Mamdani base, which got hundreds of thousands of views, reaching young voters in a way that Cuomo did not do.

In exchange for $ 2000 of Mamdani’s campaign, comedy actor Jeffrey Cell He wrote, and the championship role in a video clip is approximately 6 minutes that follows the “journalist” about Big Apple while trying to find a long -standing como.

The Cevic Palace – which achieved 1.2 million views – is a record of the como registry and features the New York residents, including comedian Ilanna Glaser from “Broad City” and the RGGIE Watts.

On the morning of the preliminary election, Mamdani also filmed another social video with model Emily Ratjkovsky.

Mamdani’s asleeping guide was in the initial results – with him Komo destruction In historical turmoil, winning 56 % to 44 % in the third round of voting in the city – and winning popular vote in each round before that.

Although the full voter age data will not be issued by election officials until July 15, opinion polls by Emerson, Marist from May and June Mamdani have shown a leadership with voters under the age of 45 by 2: 1 against the former ruler.

Zohran has spent more than $ 85,000 on video production, not television ads, while Cuomo strategy is strongly dependent on the approvals of the Staid, as well as identifying the names and the base of the older voters.

Alyssa Cas, a partner in Sling Shot Strategies, who managed the failed Scott Stringer show, presented the pillars of Mamdani’s strategy.

“It was really important,” she said about his tactics on the Internet, which he moved to the street.

“It is very clear in municipal races, and he became the only candidate that anyone spoke about.

She said: “I forgot that Komo had a slogan. He ran it as if Bill Clinton was, as was the 1992 race.”

After a review of the social media accounts in the former ruler, you did not find any cases of the old politician involved in intentionally with voters under the age of 45. The former ruler conducted most of its manifestations in safe places and used Paper wrist groups similar to concerts To identify those present in its events, which have become a laughing issue between correspondents and others who attended them.

One of the strategy in Dem said: “This may be a surprise to KoO and his relevant consultant friends, but only go to the areas of protected events full of paid attendance more than a military parade in North Korea.”

“There is no doubt that we could have made more effort to reach the younger voters, and this is one of the issues currently under review as we consider the following steps,” Rich Azobardi, a spokesman for the Como campaign, told the Post.

One of the prominent moments came in the Mamdani campaign on Friday before the preliminary elections, when a member of the Queens State Council passed the length of Manhattan – of course the seizure of a 13.4 mile journey On the video To participate with his 1.1 million followers on Tijok.

“On Friday night, we walked along Manhattan, from Inwood Hill to Battery Park. Since the New York residents deserve a mayor they can hear, see them and even scream if they needed it.”

A representative of Mamdani did not respond to mail requests to comment.