Linda Yakarino is stepped as an executive head of X

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Linda Yakarino stepped as an executive for X for two years in a role in which she tried to re -announce the dollars of advertising while dealing with the mercurial behavior of the ELON Musk Owner.

In a publication of X, her decision announced, Yaccarino said it “decided to step down” but was grateful to the billionaire businessman, noting “the opportunity of life to carry out the extraordinary mission of this company.”

“Now, the best that has not come after X has entered a new chapter with Xai.” XAI acquired the company Musk on XAI for $ 45 billion in March to integrate data, models, computing power and talent for the two companies.

Yaccarino’s resigno comes a day after Grok, Chatbot XAI, which was integrated into X, has repeatedly praised ADOLF Hitler and the exchange of anti -Semitic discourse on the platform, causing public anger.

Late Tuesday, Xai removed some jobs and announced that he was taking “a measure to ban hate speech before Grok Posts on X.”

One of the old warriors at Madison Avenue, who was formerly head of the advertisement at NBCUNIVERSAL, Yaccarino was appointed to head the platform in mid -2013.

It was assigned to return the advertisers who withdrew their spending on the MUSK decision to relax on the moderation on the platform in addition to its provocative and sometimes parties that the plot places.

As an executive president, she sought to improve X’s video features, enhance relationships with creators and sports championships, and the development of X Money, a digital payment service and a counterpart to a counterpart that is scheduled to be released later in the year.

In an interview with The Financial Times last month, Yaccarino said that 96 percent of the company’s advertising agents had previously returned to the podium.

However, the advertising work continued to face the main challenges and tensions with the marketers again and again, with the publicly sparkling of those who boycotted the platform.

Several advertisers and executives told the agency that they remain careful about running ads on X, referring to high levels of hate speech and toxic content, while some only spend the nominal amounts.

The advertiser’s spending on the platform was strengthened through the MUSK relationship with US President Donald Trump, although the couple had decreased since then.

Last month, Yaccarino prompted the claim that the social media company recently threatened the brands of lawsuits if they failed to buy ads on X.

Speaking to FT, the “rumors” rejected the Wall Street Journal report, which said half of the trademarks, including Verizon and Ralph Lauren, have concluded deals to buy ads after receiving threats.

Yakarino said: “They are sources that have not been named, randomly suspended by a third party.”

Yaccarino took over the role of Musk, who bought the company for $ 44 billion in October 2022. He referred to his time because his boss will be temporary after facing fears of Tesla investors that he did not focus enough on the auto company.

However, Musk has been active in leading decisions and developing products in X, the role that critics argued reveals the borders of Yaccarino.

Leaccarino’s CEO LACCARINO’s Laccacaris said that moving to integrating X into Xai “reduced the importance of old business,” adding: “It is clear that the priority is the revenue of subscription.”