It is official. The company behind Nutella buys the Ferut episodes maker
- Ferrero Group purchases WK Kelogg Co for about $ 3 billion. The deal will witness that the parent company of many snack brands adds a group of well -known breakfast pills to its holdings, including raisin brans, fries rings and corn flakes.
The creator of a number of foodstuffs gets a breakfast table like a new owner, such as Ferrero Group WK Kelogg Co has announced a deal that will see Kelogg folded in the founder of brands such as Nutella, Tic Tac, Buterfinger, Baby Ruth and the famous Amos and fixed organic pollutants.
The deal, which is worth about $ 3 billion, will expand the Ferrero imprint in the North American market.
Kelogg, of course, is the company that invented corn chips, which revolutionized the breakfast market. Other known brands include Froot ringsRaisin Bran, Rice Krispies, and frozen chips.
“We believe this proposed treatment increases the value of our stadiums and WK Kelogg Co has been able to write the next chapter of our floors’ legacy, “Gary Bellnick, Chairman and CEO of WK Kellogg said in a statement. “Joining Ferrero Wk Kelogg Co will provide larger resources and more flexibility to develop our iconic brands in this competitive and dynamic market.”
Ferrero, which was founded nearly 80 years ago in Italy, says she plans to invest and develop Kelogg marks. The company was on something of a recent purchase in the United States as it is looking to grow more than one global company. Other recent acquisitions included the company Wales Ice Cream Blue Ice Cream Wales and American chocolate works in Nestl.
“In recent years, Ferrero has sought its presence in North America, where our well -known brands from all over the world have collected with local jewels rooted in the United States,” said Giovanni Ferrero, Ferrero CEO. “Today’s news is a major teacher on that trip, which gives us confidence in the upcoming opportunities.”
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