Apple races to Box Office Glory with Brad Pitt’s F1 Blockbuster

Digest opened free editor

Rola Khaleda, FT editor, chooses her favorite stories in this weekly newsletter.

More than three years since Apple Coda She won the Best Oscar Award, Technology has achieved another teacher in Hollywood: the first summer movie.

F1The Brad Beit and Tamson Idris championship has acquired more than 200 million dollars at the global box office since its opening on June 27, and it is expected that it will pass 300 million dollars this weekend. “This is a movie that runs and runs.” “There is a lot of gas in the tank.”

Pitt has given the best weekend in his 37 -year -old career and is the best box office in Apple. Through Jerry Brookheimer’s associate – the producer behind the strikes Pistol and Beverly Hills Police – And Joseph Kusinski, Director Top pistol: MavrickApple showed that he was serious about filling in cinema seats this summer.

Apple is also approaching another possible teacher: earning money from a large budget movie. F1Pitt’s Plan B Entertainment (now controlled by the French Media Media Group) and Jerry Bruckheimer Films, on a production budget of more than $ 200 million, and distribution costs are estimated at more than $ 50 million.

The company’s decision to issue the film should bring as a distinguished video upon request before moving to the Apple TV+ Preming service additional revenue.

A person close to the studio said: “With F1, they were looking for something very commercial.” “This has proven that they can perform the theatrical (versions).”

Apple had a lot to prove it at this point. In 2023, CEO Tim Cook traveled to the Cannes Festival at Martin Scorsese’s first show Kamar of Venus Before it is offered to more than 3,600 cinemas in the United States and other thousands worldwide.

With a budget of more than 200 million dollars, Killers It seems that a statement of Apple’s intention in the field of cinema – but it has only generated about $ 160 million of the total box office receipts worldwide. This was followed by two large large budget versions, Argylle and Ridley Scott Napoleon. Both were considered commercial disappointments.

The performance of these films has doubled in Hollywood about whether Apple can become a main product for scent and broadcast shows. Some have asked why the Hollywood studio was not purchased to build the Apple TV+scale. As with Amazon, it is seen by Hollywood Studios as something from the outside, thanks to the culture of companies that are still rooted in technology.

But with the release of F1I have followed more than Hollywood agreements more than in the past. Cook and other executives have made a small number of interviews before release-the usual advertising type for traditional studios but not employed by Apple. “I think this is a step forward for them in terms of how they want to live in this world,” said an executive in a traditional studio.

Apple also bent over its technology and platforms F1Using iPhone Camera Tech in real race cars to photograph high -resolution shots. To encourage people to come and watch the movie, presented ticket discounts through Apple Pay and there were special manifestations by Cook and Pitt in the pioneering retail store in New York.

Apple film producers describe it as a “prevailing rise”, but they reject the idea that it only has the aspirations of the art home. The company also seems to capture the frequency of versions. Spike me The highest 2 lower – Cooperation with Indie Film Studio A24 – in cinemas from August 15 and Apple TV+ from September 5.

Apple also works TubesMattel’s Toy Car and John Cena. Tubes It is the first to be expected to be a number of films based on Mattel products after the tremendous success Barbie For Warner Bros.

Kosinski and Bruckheimer work together on another Apple address. It develops may dayAdventure movie starring Ryan Reynolds and Kenneth Brang.

F1 It was clear that a step in her ambitions to create a box office winner, but the film did not have the easiest beginnings: production was stopped after a few weeks due to Hollywood strikes in 2023. Restarting the film add additional costs: filmed on the site in the race track in the United Kingdom, the United States and Abu Dhabi during the F1 practice races.

Now, with the success of the movie, Apple may have the possibility of sequences and its first privilege, as a person close to the studio said. Equally important, it is expected to increase the numbers of subscribers on the Apple flow platform.

(()F1Kevin Walsh, whose production company has made several films with Apple, including Apple, including Apple, including Apple Napoleon and Valley Echo. “They are working to stay and are ready to expand.”